With a name like ZipClinic it was hard to resist such a natural tag like ZIP IN AND ZIP OUT! It seemed to say it all, and what an EASY SING! After all, what do you want from an urgent care? A quick and easy way to make the pain go away, right? To put this one together, RedHot enlisted hot Australian singer, Katrina Burgoyne to help cow rite this catchy jingle and perform the lead vocals. Nashville veteran Ron Wallace added the male counterpart, and voila, a spot on 60 second treatment was produced that was easily broken down into 30 and 15 second mixes as well.
The previous brand names for these clinics in Bowling Green and Hattiesburg, MS had very little sex appeal to their name or their marketing. The new spots from RedHot had all the qualities you want in your branding message; personality, memorability, and originality. This client came to us as a result of the ongoing work RedHot had performed for Smokey Mountain Urgent Care. When Zip Clinic parent company owner Doctor Richard Stearns heard what SMUC had in their jingle arsenal he knew exactly what he wanted for his campaign and that REDHOT was the place to get it. Glad to have another very satisfied health care client under our belt… and spreading our name.