Great Copywriters Create Great Copy.

Copywriting is an art.
The truly great stuff gets results. The rest, gets ignored.

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Award Winning Outdoor Board for Cellular Phone Service for Harmon-Smith Agency, Kansas City, Missouri

Our copywriting service is all about the fine craft of “wordsmanship” and creating compelling messages that people can relate to.
Messages that people can FEEL. TOUCH. SMELL. TASTE.

Experience the difference in your advertising when a truly seasoned professional turns your sales message into a powerful and provocative ad that demands viewer attention and persuades consumers to action.

We work side by side with great art directors and designers (YOURS OR OURS) to bring maximum VISUAL & VERBAL impact to all of your communications.
If it does not force a reader to stop and listen to your message, you might as well spend your money elsewhere.

With RedHot copywriting service you get messaging that moves people.
So PROMISE, PROMISE, PROMISE!
Promise the moon – AND DELIVER.

We have won Clios, Addys, Andys and Obie Awards for our work.
We help you establish clear communication objectives.
We are passionate about the written and spoken word.
We focus on your value proposition and what it means to your consumer’s core emotional well being.
We drive home your USP (unique selling proposition).
We know and target your specific audience.

DON’T LOOK NOW – BUT YOUR WIFE IS IN THE
CABANA WITH THE POOL BOY.

You get clever, original headlines that stop readers.
You get clean, crisp, concise body copy minus the clichés or weasel words.
You get attention!
But most importantly, you get results.*
*Like the 44% increase in store traffic we created for a Texas restaurant with the right promotion promoted the right way.

SOME IMPORTANT WRITING STYLES AND AD TREATMENTS TO CONSIDER FOR YOUR NEXT AD:

  • Testimonials: (nothing like a honest quote from a customer)
  • Story Telling
  • Demonstrations
  • Side by Side Comparison
  • Teaser Campaigns
  • NEWS (when it really is NEWS!)
  • Emotional Appeal
  • What’s In It For You
  • THE BIG DIFFERENCE IS…
  • Give ‘em the facts (but only the ones that really matter)
  • Image & Branding
  • Direct Response

Sometimes your ad is several of these approaches in one, and sometimes it is just one approach.

But keeping the reader involved and excited is always critical to getting them to act.
And ACTION is the key to great copy.

Good copywriting is good marketing.
And with a RedHot Writer on your team, that’s as good as it gets.

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Partial Client List:

America West Airlines
Muse Air
Sunbeam Bread
Ringling Bros. & Barnum & Bailey Circus
Hot Springs Auto Wash
Ice Follies & Holiday On Ice
Birmingham Trust National Bank
Home Savings & Loan
Food World
MetroBank
Golbro Catalogue Showrooms
Vietti Chili
Mercury Records
Action Toyota
El Chico Mexican Restaurants
Registry Hotels
L & N Seafood Restaurants
Hummingbird Fish Finders
Cellular One Phones
Santa Fe Cantinas
Science Diet
Tom Mann Baits
And Hundreds More!
SIGNATURE MUSIC & AUDIO IDENTITY PACKAGES FOR RADIO, TV, NEW MEDIA, AND FILM