Our Unique Background Makes Us Uniquely Qualified To Produce Your Next Jingle
We Are A Hands On Crew
We are writers, musicians, singers, strategy experts, ad men, composers, producers, arrangers, designers, graphic artists, creative directors, public relations gurus and believe it or not, former clients. We've been on both sides of the playing field and we understand the turf. We wear many hats but there is one thing we know: JINGLES.
We know how advertising jingles work, why they work and when commercial jingles work best. And because we realize that your jingle is just one component of your marketing strategy (not the whole thing) we will make sure that it works hand in hand with the the entire campaign package. We want and expect your REDHOT jingle to be the star of the show, and we think it will be. But also, we respect the supporting cast that represents the rest of your advertising efforts.
Many jingle professionals have never been inside an ad agency or marketing firm except to make a pitch or present an idea. Not so at RedHot. Our marketing roots run as deep as our musical ones.One of the things that makes RedHot so effective is our perspective. The managing partners who steer the RedHot machine bring a perspective that combines the best of marketing disciplines with the sophistication of professional recording arts and sciences.
The driving force behind our special brand of creative music for marketing is an experienced ad man who has spent his career specializing in messaging for marketing. That man is founder and creative director, Marty Morgan.
Marty, a talented songwriter and musical craftsman in his own right, has over 20 years experience as a veteran advertising copywriter, creative director, and later as a national marketing director. His first goal regarding your effective advertising jingle is to narrow down your message to one or two key statements that differentiate you from the rest of the world. Turning that unique selling point or value proposition into a RedHot Hook with an emotional core is why we think we offer the best jingles money can buy.
Our executive partner and creative supervisor is world renown recording artist, Lorrie Morgan, a platinum selling country music performer with a host of industry awards from Grammies to CMAs . Lorrie's role is to help guide the creative product and song content of all RedHot compositions as well as oversee the final quality of every mastered production prior to client delivery. She collaborates on numerous RedHot projects from concept to completion depending on her availability and schedule. Lorrie's personal and professional connections to hundreds of top session players and singers helps RedHot Radio draw from a talent pool that is rich with diversity and excellence.
RedHot Jingle owners Marty Morgan and Lorrie Morgan promise customers the best jingles money can buy.
We have a depth of top grade performers we pick from which few companies in the industry can boast. (LORRIE MORGAN HIT RECORDS)
Unless a RedHot jingle passes this acid test: Attract, Persuade, Convert and Retain Customers, it simply doesn't fly. As a partner in your marketing efforts, we know that attraction, persuasion, conversion and retention combine to make your music for marketing truly powerful, and truly profitable
A LOT GOES INTO OUR PRODUCTIONS
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